In today’s Digital Market, most people building websites do so with SEO in mind. Webmasters and business owners know that to be successful and rank highly in the search engine results pages, their sites need to be well built, well designed and fully optimised.
Sometimes, however, this will not guarantee online success. Even the most SEO friendly sites can fail to attract visitors, leaving high quality web development pages on page two, three, four or even lower on the search engine results listings. If you’ve recently built a site or had a site commissioned but you aren’t seeing the results you want, there could be a number of reasons for your lack of traffic.
One of the main reasons your website may not be ranking highly is the fierce online competition in your industry and area. If one, or more, of your competitors has been active online for an extended period, they’ve probably established a link profile and strong very content, which means they will usually be in prime positions in the rankings.
The stiffer the competition you face in your industry, the stronger your website would need to be to rank on the first page for the most sort after keywords. Rather than trying to compete with larger companies and established names for common industry search terms, we try to get an online edge by opting for longer tailed keywords instead. We use geographic names or specific terms to try and corner your local market or industry niche, researching relevant keywords before adding industry related content.
2. Lack of optimisation
Your poor online performance could simply come down to a lack of proper on-page SEO. If you haven’t taken care of essential SEO elements, the search engines won’t be able to identify what your site is about and may not be able to decide if your URL is trustworthy.
We ensure your website performs as well as possible with the search engines, we go back to basics and ensure all of the main elements for Google are in place. We check to ensure your page titles, title tags, meta descriptions, image tags and other on-page optimisations are as full and as complete as possible. Create an XML sitemap so that Google can easily index your site and check that your content is relevant to your chosen keywords.
3. Bad or Not enough content
Thin content is another common cause of poor page rankings. If your site is low on content, it may not contain enough information for the search engines to properly assess it. In general, sites that are content-rich perform better with Google and other search engines, especially if that content is well written, relevant and trustworthy.
Though bulking out a website takes a little time, it’s relatively easy to do. We spend a few hours per month adding descriptions, images and links to your site to help inform the search engines and give site visitors a better idea of what your pages are about. The more informative and interesting you make your content, the more useful visitors will find it and the more likely they’ll be to explore your site, link to your page and use your services. This is the best way to improve SEO and organically boost your page ranking, building a solid customer base as you go.
Adding a blog to a site can also help to boost its performance. Update with high quality content on a weekly basis, adding image titles, headings and links to each post to make it as SEO friendly as possible. Include relevant keywords in your blogs, titles and headings to boost your SEO even further.
4. Poor link building
Link building has always been important for SEO, search engines view incoming links as a sign of approval and trustworthiness, a sort of digital word of mouth recommendation. Links from relevant, authoritative sites are especially trustworthy and carry a lot of trust with the search engines. Building links with other businesses is a great way to generate a Backlinks.
Links from social media sites can also be very beneficial. So we try to promote any special offers, new blogs or new products you have on Twitter, Facebook and other relevant sits to encourage users to link to your page.
5. Black Hat SEO
When search engines first hit the web, people in charge of building websites used several tactics to artificially boost their pages up the search engine results page. Known as ‘Black Hat SEO’, these techniques are now likely to result in a website being removed from the results pages altogether.
Black hat SEO techniques include:
Keyword stuffing - This usually involves having pages full of poor quality 'spun' content which is stuffed with keywords but delivers very little in terms of value to the reader.
Cloaking - Presenting different content to users and search engines.
Spam links - Acquiring a vast amount of links from poor quality sites, often containing links with the same anchor text.
If your site is not being displayed in the search results, or has recently dropped right down the rankings, it may well already be due to a penalty for one or more of the above.
SEO can be a very daunting task and a lot of business owners genuinely don’t have the time or the know how of where to start. At Seventeen Digital we take away the jargon, listen to your needs and deliver time after time.