Video production - should you be getting in on the action?

Over the past few years, we've had many warnings that video and video marketing is going to take over, and it looks like it's happening more rapidly than we could have predicted. So, should you be getting in on the action? Yes, 100%. Here we will show the most significant benefits of dipping that first toe into the world of video production, and why it simply must form part of any modern digital marketing strategy.

1. SEO

Never an acronym to be taken lightly, search engine optimisation is high on every astute business owner's hitlist. Google is taking video into consideration far more these days, and adding video to your website can have a significant impact on your site’s rank.

2. Grabbing your customer's attention

The moving image is far more appealing than the static images. And in today's hectic world, grabbing and keeping the attention of your customer is more important than ever.

3. Increasing clicks and better conversions

It's been suggested that the use of video in a marketing campaign has the potential to double your click or click-through rate. There's also been plenty of research to suggest that video converts better than any other marketing content at present. It's probably got an awful lot to do with the emotional aspect and engaging nature of video marketing. Video provides you with great opportunity’s to connect with your viewer, through tone of voice, facial expression, music and (as strange as it sounds), Images.

4. More cost effective than ever before

A few years ago, video production techniques were often out of many people's reach. But these days, there are so many ways to create videos as part of a digital marketing strategy, and there's something for every budget. What's more, it no longer takes months and months to turn out a high-quality marketing video. Something slick and streamlined can be part of your strategy within a matter of weeks, and sometimes with our selves even days.

What are my options?

When it comes to video content, the choices are almost endless. If you really want to stay ahead of the curve, making the video as personal to the customer as possible is where it's should be. Think about the simplicity of including someone's name at the beginning of an email: that's where your video should be going. So, if you can think of a way to truly tailor your content, that emotional connection is going to pack even more punch.

So, if video isn't currently part of your digital marketing strategy, you need to consider including it. Here at Seventeen Digital, we can Help.