Why Does My Website Need SEO?

Online traffic is driven by the most popular search engines, Google, Bing, and Yahoo. There are other ways to generate visits to your website, such as Sponsored Listings, Facebook, Twitter and other Social Media streams. However, search engines remain the primary method of finding websites. How many times have you picked up your phone and searched for a local take-away, taxi or even a question your significant half thinks they know the answer to 😊

Search engines are a truly amazing tool, in that they can provide 100’s of websites in a matter of seconds. They are a great tool for business owners as they provide targeted traffic so that the right people are being directed to your website. Many businesses do not utilise this tool well enough or are unaware of how Search Engine Optimisation campaigns can help them. If search engines are unable to find your website or add your content to their databases, you are potentially missing out on clients unable to find your website.

Many companies underestimate the extraordinary value that keywords in the search box can offer. Over time, experience and statistics have shown that search engine traffic can be the making and breaking point of a company’s success or failure. There are many different benefits to this strategy, for example, brand awareness, exposure, recognition, and revenue. In comparison to other marketing channels, investing in SEO can have an exceptional rate on return like no other channel. Other advertising only adds value to some 1 else’s website, Search Engine Optimisation adds value to your own Website.

How do search engines know which websites to rank?

To a search engine like Google, relevance means more than finding pages with the right words. In the early stages of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers queries and change the algorithms.

Search engines are programmed to assume that the more popular a site, page, or document is, the more valuable the information it contains must be. This assumption has proven to be successful in terms of user satisfaction with search results. Its not very often these days, you search for something and find a website not related to what you are searching for.

So why can’t search engines rank my Website without the use of SEO?

Search engines are very clever; however, they still require help and guidance. The engines are constantly working to improve their technology to crawl the web more deeply and provide better search results for users. Nevertheless, they are only machines and therefore are limited to how we programme them to find Website and content. With the right SEO, they can drive 10’s of thousands of visitors to your website as well as increase brand awareness and attention. However, in inexperienced hands, the wrong moves can hide or even bury your site deep in the search results, where the visibility and exposure is none existent. How many times have you ventured onto the 3rd page of a Search Engine when looking for a product or service?

Writing content and making it available for search engines to Crawl, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

We have over 20 Years in house experience in Content Writing, Search Engine Optimisation and generating Backlinks for your website. We offer a free Website Audit and can advise on how we can get your website ranked properly on Search Engines.